intoimages has developed branding for various organisations and this example demonstrates how strategic and creative ideas can revitalise and create interest in an organisation that has been around for decades.
A simple solution can make the difference and improve the brand of an outdated and inconsistent brand identity.
intoimages developed a marketing strategy for the client to assist in rebranding and developing a broader awareness in a very competitive marketplace. Through researching the brand using our 3i approach: investigate, identify and implement, we were able to establish the core brand values and what was most appealing to the current and future markets in the area.
intoimages worked with the client to develop promotional material in order to create an awareness of the brand. Along with advertising and promotions, intoimages developed new signage, redeveloped the corporate identity and introduced a creative strategy to promote the distinct qualities of the school.
The personality of the school is seen in the use of children to show teamwork, respect and the intimate small groups that make up each lesson at the school. The small but big approach communicates the message that just because an organisation is small doesn't mean it should not be considered and offer just as much, if not more than larger organisations.
The key was to identify the distinct qualities of the school and communicate this effectively through design.
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